Cutting-Edge Workwear: Gary's New Uniforms at SICUR 2024
Gary's Uniforms presented its latest innovations at SICUR 2024, the International Security Trade Show held at IFEMA in Madrid, from February 27 to March 1. This annual event brings together the best in security and protection, and the work uniform company didn't want to miss the opportunity to participate once again.
At our stand in Hall 4, Gary's Uniforms unveiled exciting new products. One notable collaboration was with renowned designer Agatha Ruiz de la Prada , resulting in a unique collection that fuses style, color, and functionality into garments that not only protect but also stand out.
Our brand's stand was honored to receive a visit from the renowned designer on Wednesday, February 28th. Her presence added a touch of glamour and creativity to the space, further highlighting Uniformes Gary's' participation at SICUR 2024. The visit coincided with the afternoon fashion show, where garments from the collaboration between the designer and the brand were displayed, providing a unique experience for all those present.
In addition, the latest Beauty&Retail catalog was launched , a line that focuses not only on the beauty and aesthetics sector but also on retail. This collection offers innovative solutions that combine fashion and functionality to meet the needs of the most demanding customers.
With designs inspired by runway trends but with the functional cut characteristic of work fashion, our collection Beauty & Retail It has all the characteristics to become a must-have in the beauty, aesthetics and retail sector.
As if that weren't enough, visitors to the stand had the opportunity to see an exclusive preview of the upcoming Red Line basics collection , designed to offer comfort and durability without sacrificing style, ideal for those seeking versatile, high-quality garments. This collection, comprised of T-shirts, sweatshirts, polo shirts, and softshells, is another step forward for the brand in its goal of clothing all professionals, regardless of their sector.
In addition to these presentations, Gary's Uniforms organized two daily fashion shows, in the morning and afternoon, where the collections were showcased in action, giving attendees the opportunity to appreciate the brand's quality and style. The models chosen were from the Six Management agency, and live music was provided by DJ Álex Warp.
In its fifth participation at SICUR, Gary's Uniforms has consolidated its position as a leader in workwear in Spain, welcoming more than 1,000 visitors to its stand.
To see more images of the event click here .