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GARY'S WORKWEAR IN SICUR 2024
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Cutting-edge Workwear: New from Gary's Workwear at SICUR 2024 Gary's Workwear presented its latest innovations at SICUR 2024, the International Security Show held at IFEMA, Madrid, from February 27th to March 1st. This annual event brings together the best in safety and protection, and the workwear company did not want to miss the opportunity to participate once again.
On our stand, located in Hall 4, Gary's Workwear unveiled exciting new products. A highlight was a collaboration with renowned designer Agatha Ruiz de la Prada, resulting in a unique collection that fuses style, colour and functionality in garments that not only protect, but also stand out.
Our brand's stand was honoured to receive a visit from the renowned designer on Wednesday 28th February. Her presence added a touch of glamour and creativity to the space, further highlighting Gary's Workwear participation at SICUR 2024. The visit coincided with the afternoon fashion show, where garments from the collaboration between the designer and the brand were exhibited, providing a unique experience for all those present.
In addition, the latest Beauty&Retail catalogue has been presented, a line that not only focuses on the beauty and aesthetics sector, but also on retail. This collection offers innovative solutions that combine fashion and functionality to meet the needs of the most demanding customers. With designs inspired by catwalk trends but with the functional cut characteristic of work fashion, our Beauty&Retail collection has all the characteristics to become a must in the beauty, aesthetics and retail sectors. Visitors to the stand also had the chance to see an exclusive preview of the upcoming Red Line collection, designed to offer comfort and durability without sacrificing style, ideal for those seeking versatile, high-quality workwear. This collection, comprising T-shirts, sweatshirts, polos and shoftshells, is another of the brand's efforts to dress all professionals, regardless of their sector.
In addition to these presentations, Uniformes Gary's organised two daily fashion shows, in the morning and in the afternoon, where the collections were shown in action, giving attendees the opportunity to appreciate the quality and style of the brand. The models chosen were from the Six Management agency and live music was provided by DJ Álex Warp.
In its fifth participation at SICUR, Uniformes Gary's has consolidated its position as a leader in work wear in Spain, receiving more than 1000 visitors at its stand. To see more images of the event click here.
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