SICUR 2026

 

Workwear that inspires: Gary’s Workwear shines at SICUR 2026

Gary’s Workwear once again demonstrated its leadership in workwear fashion during its participation at SICUR 2026, the International Security Exhibition held at IFEMA Madrid. Over four intense days, professionals from different sectors were able to discover firsthand the brand’s latest proposals in design, functionality and innovation applied to professional clothing.

The Gary’s Workwear stand became one of the most dynamic spaces at the exhibition, attracting numerous visitors interested in discovering the new collections and enjoying a different experience within the event. Fashion, gastronomy and music came together to create a vibrant atmosphere that perfectly reflected the spirit of the brand: dressing professionals with identity, style and comfort.

 

New collections for today’s professionals

In this edition of SICUR, Gary’s Workwear presented its new collections for the Horeca and Health & Wellness sectors, two lines designed to meet the current needs of hospitality, healthcare, wellness and service professionals.

The Horeca collection focuses on versatile, durable garments with a contemporary design, created for chefs, waiters and hospitality professionals who want to project a modern image without sacrificing comfort. Innovative fabrics, modern cuts and functional details define a collection designed for the real rhythm of hospitality.

Meanwhile, Health & Wellness introduces uniforms designed for healthcare, beauty and wellness professionals. This line combines comfort, lightness and a refined aesthetic that brings freshness to healthcare and personal care environments.

Both collections reflect Gary’s Workwear commitment to a more contemporary concept of workwear fashion, where functionality coexists with design and brand identity.

 

 

Skechers: comfort and technology for everyday work

Another major highlight of the stand was the presentation of the new Skechers models designed for professional environments.

Visitors were able to discover a selection of footwear designed to provide maximum comfort during long working hours. Cushioning, lightness and stability are some of the features that make these shoes an ideal choice for sectors such as hospitality, healthcare and retail.

The addition of Skechers reinforces Gary’s Workwear commitment to offering complete solutions for professional workwear, combining work clothing with high-performance technical footwear.

 

Daily fashion shows, live music and a different experience

One of the main attractions of the stand were the daily fashion shows, held both in the morning and in the afternoon, allowing the collections to be showcased in motion.

Each show became a small spectacle thanks to the presence of a live DJ, who set the rhythm of the presentations and created a dynamic atmosphere that attracted numerous attendees.

Visitors also enjoyed a relaxed networking space accompanied by catering, turning the stand into an ideal meeting point for professionals in the sector.

 

 

A very special showcooking: “Flores de Queso”

Wednesday featured one of the most special moments of the fair with a spectacular showcooking of “Flores de Queso” led by Santiago Mohedano.

During the demonstration, attendees were able to discover this original gastronomic proposal while enjoying the atmosphere of the stand. The showcooking added a creative and culinary touch that perfectly matched the world of hospitality, one of the brand’s key sectors.

The activity gathered numerous visitors and became one of the most talked-about moments of the day.

 

An edition that confirms the brand’s leadership

The participation of Gary’s Workwear at SICUR 2026 once again consolidated the company as one of the leading references in workwear fashion in Spain.

The new collections, live presentations and the experience created at the stand reflect the brand’s commitment to innovation, design and closeness with professionals.

SICUR has once again been the perfect stage to show how workwear evolves when creativity, functionality and a clear vision of the future of the sector come together.

If you would like to discover more about everything that happened during the exhibition, we will soon share more images and highlights from this edition.